Vision

To be a leading brand that values time, offering healthy, delicious, high-quality, and reliable ready-to-eat meals while prioritizing innovation.

Mission

With the rising trend of health-focused eating habits, the values of traditional Turkish cuisine have regained importance; olive oil-based dishes, in particular, offer both economical and flavorful solutions. In line with this, under our brand ZEL, we provide our consumers with practical solutions through products enriched with healthy ingredients and prepared according to traditional recipes.